Our audience profile

We think our audience is one of the most attractive for local advertisers in Bath. But don't take our word for it! Here's the numbers:

All information is LIVE! (or updated weekly if starred*)

2,900 members

11,365
Bath parents who used us in last 30 days*

91.7%
female audience

38
avg. age of our members

8,594
pages of parenting information, news, events, discussions, discounts and classifieds*

More about our members...

Household income

Less than £10,000	(7.4%)
£10,000-£24,999	(20.7%)
£25,000-£49,999	(35.5%)
£50,000-£74,999	(24.0%)
£75,000-£99,999	(8.3%)
£100,000-£199,999	(3.3%)
Over £200,000	(0.8%)

Where they live

Home owners	(71.9%)
Renting privately	(23.5%)
Council/housing assoc.	(3.8%)
Living w/parents	(0.8%)

Employment status

Stay home parent	(22.1%)
Employed (F/T)	(19.6%)
Employed (P/T)	(18.2%)
Self employed	(36.4%)
Full time carer	(1.1%)
Student	(1.1%)
Unemployed	(1.4%)

Additional web analytics (last 30 days)*

94,223 page views

24,264 visits (of which 64% are returning)

Avg. duration of visit 3m 15s

Interested? How to promote your business with Bath Mums »

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what our advertisers say...

“As a new business competing with a National Brand I have found Bath Mums to be an incredible tool in our marketing strategy. It reaches mums that other forms of advertising doesn't reach. Approximately 25% of our business in the Bath area is generated directly from the Bath Mums website...” - Lora, Aquababies

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